Company – Product Relaunch
Millions of dollars are spent each year to develop and launch new products, but in reality, only 10% are successful. Based on the tracking of 600 products launched and the testing of 20,000 concepts, Nielsen has pulled out a 12-point process with specific recommendations on what companies should change before launching a new product to increase their chances of success.
CUSTOMER SUCCESS MANAGER
Companies and entrepreneurs must understand that all 12 steps are equally important for the chances of a successful launch. An old saying says that you can only be as strong as your own weaknesses, so even a single risk area of the launch process can lower the value of the product. The process identifies, measures and predicts success through 5 phases: Relevance, Communication, Attractiveness, Point of Purchase and Resistance. That strategy can be implemented, developed and monitored by professionals such as customer success and account management.
PROTECT YOUR BUSINESS, ASK FOR ADVICE!
Activate a partnership with Zeta Key Marketing right away and ask for a Customer Success Manager who knows your environment and helps you achieve your business goals:
A TEAM PREPARED TO HELP YOU REACH YOUR GOALS!
It is essential that the people responsible for doing Customer Success are properly prepared, they know precisely the products and services of your company but above all they have clear that what they are doing is not simple customer management but a real support and partnership path success of your customers: the better they will be in this and the greater the chances of being able to retain their contacts in a strong and lasting way. These are the professional figures who work together to create the SUCCESS TEAM:
CUSTOMER SUCCESS MANAGER - CSM
The activity of a good CSM is the collection and analysis of the information generated by the people followed and this leads to one thing: a large amount of data! And what better tool than a CRM to handle all this? The important thing is that the chosen platform provides clear and easily consultable reports and that allows the user to insert notes and descriptions as customizable as possible. In this way, it is possible to keep track of all the activities carried out with each customer and monitor the effectiveness of our activity.
The Software Design, Implementation, Configuration and Maintenance department must work closely with all other departments. A team of high professionalism, competence, and experience that follows its customers from the analysis of the requirements of the application. It is essential to check in detail what the user wants from the application, what results he would like to get from using it and what characteristics and qualities he expects to find once the application is complete.
SALES AND MARKETING
Customer Relationship Management and Sales Force these are marketing and sales activities. The best solution is the use of a CRM with software and marketing tools that allow the use of all data related to potential customers and customers to create market segments. The lists of contacts or customers acquired will be organized for customized marketing campaigns dedicated to a specific sales target. The identified marketing strategies are continuously validated with tests and reports to optimize results.
Business Developer does not always have only one specific service / product to offer and in fact, he does not sell, offers solutions. Just the features required by job description, make Business Development activities very popular but also difficult to find on the market. In fact, the required skills are often linked to certain sectors such as marketing, economics and communication sciences.
WHAT WE CAN DO FOR YOU
In any web marketing project, the first step is to get maximum visibility to your site in relation to a specific market target (potential customers). Consistently with the goal, the main components that characterize web marketing today are search engine optimization (SEO), the optimization of presence on social networks, the creation of special online advertising campaigns (banner , affiliations, pay per click).